Posts tagged ‘abracadabra’

November 23rd, 2012

Abracadabra

A is for ABRACADABRA

A is for aardvark, anathema, absinthe, assuage and now, as Karen Jeynes continues our Twelve Thousand Word tour, abracadabra.

What’s the magic word? No, not please, abracadabra. Abracadabra doesn’t really mean anything, being an interjection used to indicate magic is being done. It’s the verbal equivalent of sleight of hand, a trick which causes people to concentrate on what the magician chooses, rather than on what he’s actually getting up to. And it has a ritualistic quality. It’s traditional! Many magicians who choose other words, trying to be “unique”, find their audiences disappointed.